Development of offerings that best fit the requirements of its customers is the main strategy of Nar – CEO Gunnar Pahnke
One of the priorities of Nar for the next year is to develop offerings that fit the requirements of our customers, increase the network capacity to provide customers with the fastest Internet, and further expand the coverage of the 4G network in the regions. Chief Executive Officer of Azerfon LLC Mr. Gunnar Pahnke has said these words in his extensive interview to İctimai TV. He further stated that Nar will continue to develop all its offerings basing on the preferences and needs of its customers: “This means that we will offer our customers more profitable packages, in particular, Internet packages. For instance, by acquiring the Internet package that we are going to offer to our customers, they will get access to faster Internet. Availability and affordability of our services for subscribers and customers is one of the most positive aspects of our overall strategy. The network level, affordable prices ultimately lead to the effect of “economy of scale”, which provides us with the opportunity to make further investments. And it is necessary to do this in a way that our customers truly feel that we always cater to their needs”.
Mr. Gunnar Pahnke has also added that to increase the number of users it is necessary to make the services more affordable. Therefore, the third pillar of Nar’s market strategy is comprised of a “good customer” and a “packages of suitable offerings”. Gunnar Panhke has also provided detailed information about the base stations installed in 2018, and emphasized that one of the main strategies of the mobile operator is to provide network coverage in the most remote villages of Azerbaijan as well.
It should be mentioned that in his interview, Chief Executive Officer Mr. Gunnar Pahnke shared detailed information about the goals, new products, activity plans for the further expansion of the network to be delivered by Nar, usage of the mobile operator’s new technologies in the regions, and competitive environment in the telecommunications market of Azerbaijan. You can watch the full version of the interview via the link below:
