With the support of Nar, the “B4B: Business for Business” book has been published in Azerbaijan for the first time and presented to students at several higher education institutions. Authored by Abbas Abbasov and Vladimir Klimov, the book offers practical approaches to modern business management, covering strategic planning and innovative development models. The authors are graduates of the prestigious Stockholm School of Economics, and the ideas in the book are based on research and experience gained at the institution.

The presentation of the book was held at the Baku Higher Oil School, Azerbaijan State University of Economics (UNEC), and Baku Engineering University. Around 200 students and faculty members from economics and business management faculties participated in the events, where the authors engaged directly with readers to discuss the key concepts and practical applications outlined in the book.

“B4B” or “Business for Business” is a modern management concept that emphasizes close cooperation with business partners, co-innovation, and ultimately achieving sustainable and accelerated growth. These principles are illustrated clearly and practically in the book through real-world examples from global companies such as Toyota, Procter & Gamble, Coca-Cola, IKEA, and others. The publication serves as a valuable resource for entrepreneurs, managers, and aspiring business professionals.

Nar’s support for this initiative aligns with the company’s social responsibility strategy focused on education and youth development. The mobile operator continues to invest in projects that help young people build knowledge and skills for the future.