Nar released the results for the first half of 2018. Accordingly, the mobile operator managed to significantly improve its position in terms of several indicators.
Thus, the subscriber base of Nar has increased by 6 %, reaching a total of 2,1 million. 56 % of the subscriber base is in Baku, while 44 % is in the regions.
Attaching a special importance to the expansion of the network infrastructure, Nar installed 380 4G, 118 3G base stations during the period. The mobile operator plans to install further 387 4G and 29 3G base stations by the end of the year. As a result, the number of 3G base stations planned for the end of 2018 will reach 2674 while 4G base stations will rise up to 1706. Currently, 37 regions are covered with Nar 4G network as a result of network expansion activities. With the high-quality mobile data service provided by Nar 4G base stations, the data traffic has tripled in volume compared to the same period of the previous year. 4G network of the mobile operator currently has 250,000 users.
Nar also demonstrated high sales results. The mobile operator achieved 21% growth in retail sales, and remarkable 77% hike in rural areas, following the establishment of mobile sales team. Increasing the number of business partners year after year, Nar managed to attract over 170 corporate clients this year. Nar offers new favorable services (smartphones, 4G data modem and portable data cards) for corporate clients.
The CEO of Azerfon LLC Gunnar Pahnke highly appraised the results of the half year: ‘This year we continued to strengthen our position in the market. Through large-scale investments, we expanded our network and improved our service quality. On the other hand, we will stick to our strategy of the high quality services for affordable prices’, he stated.
The event also presented the new brand, slogan and promotional film of the company. The new brand is bright and simple and has been designed to meet the needs of Nar subscribers. Nar’s new slogan – ‘Because you deserve more!’ is specifically combining these features and reflects the strategy towards the subscribers.