According to the results of Customer Loyalty Index 2021, Nar has retained its top position among mobile operators with the highest marks. Compared to last year, Nar's Net Promoter Score increased by 50% in 2021. It is worth noting that Nar has been the leader of the local mobile market in this area since 2019.
Gunnar Panke, the company's CEO, said he was proud of the results. “At Nar, we have built all our activities in a way that ultimately benefits our customers. We study and apply the opinions of our subscribers, when developing new products or improving existing services. It is a great success for us to be able to maintain this leadership in a competitive telecommunications market like Azerbaijan for 3 years. ”
Nar's favorable offers, the quality of mobile internet service and the superiority of customer service were the main factors in maintaining its leading position in the Customer Loyalty Index. The renewal of Nar stores to provide a more comfortable service environment for customers, easier control of subscribers' balances with sophisticated “Nar+” application, as well as the constantly strengthened mobile network is implemented within the customer-centric strategy of the mobile operator. The customer centricity defined as the main direction of the company operations was distinguished with particular customer consent.
It should be noted that the Net Promoter Score (NPS) is based on surveys conducted by independent organizations in accordance with international standards. As a rule, respondents answer the question of whether they would recommend services to friends, relatives and closed ones with the score range 1-10.